PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.35. Bestandsnummer des Verkäufers G0495091596I3N00
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Softcover. Zustand: Very Good. Zustand des Schutzumschlags: No Dust Jacket. 11th Edition. Used very good, Text appears clean. Cover has wear and spine has wear but is in good condition. 368 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0495091596. ISBN/EAN: 9780495091592. Pictures of this item not already displayed here available upon request. Inventory No: 1561019194. Bestandsnummer des Verkäufers 1561019194
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Softcover. Zustand: Very Good. Zustand des Schutzumschlags: No Dust Jacket. 11th Edition. Used very good, Text appears to have highlighting. Cover has wear and spine has wear but is in good condition. 368 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0495091596. ISBN/EAN: 9780495091592. Pictures of this item not already displayed here available upon request. Inventory No: 1561019195. Bestandsnummer des Verkäufers 1561019195
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