Verwandte Artikel zu Public Relations Cases

Public Relations Cases - Softcover

Hendrix, Jerry A.; Hayes, Darrell

 
9780495170839: Public Relations Cases
Softcover
ISBN 10: 0495170836 ISBN 13: 9780495170839
Verlag: Wadsworth Publishing Co Inc, 2006

Inhaltsangabe

Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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Verlag
Wadsworth Publishing Co Inc
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0495170836
ISBN 13 
9780495170839
Einband
Taschenbuch
Anzahl der Seiten
464
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Verantwortliche Person
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