Persuasion: Reception and Responsibility - Softcover

Larson, Charles U

Softcover

ISBN 10: 0495567507 ISBN 13: 9780495567509

Verlag: Wadsworth Publishing Co Inc, 2009

Inhaltsangabe

Book by Larson Charles U

Über diesen Titel

Reseña del editor:

PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.

Über diese Auflage

• Verlag: Wadsworth Publishing Co Inc
• Erscheinungsdatum: 2009
• ISBN 10: 0495567507
• ISBN 13: 9780495567509
• Einband: Tapa blanda
• Anzahl der Seiten: 449