Graphic Design: A Concise History (World of Art) - Softcover

Hollis, Richard

Softcover

ISBN 10: 0500203474 ISBN 13: 9780500203477

Verlag: Thames & Hudson Ltd, 2002

Inhaltsangabe

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

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Über die Autorin bzw. den Autor

Richard Hollis (b.1934) is a British graphic designer. He has taught at various art schools, written several books, and worked as a printer and magazine editor. Employed in Paris as publicity designer for Galeries Lafayette, he later went on to design the quarterly journal Modern Poetry in Translation, before becoming the art editor of the weekly magazine New Society and later designed John Berger’s Ways of Seeing. He also designed the visual identity and marketing materials for the Whitechapel Art Gallery in London (1970–72 and 1978–85) and co-founded the School of Design at West of England College of Art.

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"Hollis's sharp focus allows him to pack a remarkable amount of material into a compact, usable book." - AIGA Journal of Graphic Design "There are many reproductions not seen in other histories and the stories, briskly told, often add new insight to familiar tales." - Communication Arts From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing.

Details zur Ausgabe

• Verlag: Thames & Hudson Ltd
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0500203474
• ISBN 13: 9780500203477
• Einband: Taschenbuch
• Anzahl der Seiten: 232
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar