The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork - Hardcover

Flor, Martina

Hardcover

ISBN 10: 050024152X ISBN 13: 9780500241523

Verlag: Thames & Hudson Ltd, 2017

Inhaltsangabe

Through easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold. Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step – from start to finish, from analogue to digital – and gives valuable tips about how to make a career as a lettering artist.

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Martina Flor combines her talents as designer and illustrator in the drawing of letters. After obtaining a master’s degree in type design from the Royal Academy of Art in The Hague, she founded her own successful studio in Berlin with clients around the globe. She also teaches at several universities, hosts workshops and speaks at design conferences.

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The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published.
Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.

Details zur Ausgabe

• Verlag: Thames & Hudson Ltd
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 050024152X
• ISBN 13: 9780500241523
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 168
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar