Digital Fonts: The Complete Guide to Creating, Marketing and Selling - Softcover

Julien, Alec

 
9780500290460: Digital Fonts: The Complete Guide to Creating, Marketing and Selling

Inhaltsangabe

Packed with step-by-step tutorials and interviews with professional font designers, Digital Fonts is a comprehensive and practical guide that explores every aspect of the font creation process, covering everything from sketching initial letterforms to mastering the font creation software packages Fontlab and Fontographer. Significantly, this book is also the first of its kind to address the important issue of how designers can best market and sell their fonts, and includes advice on copywriting and working with foundries, as well as how designers can set up their own foundries. Throughout the book, screen grabs and illustrated diagrams accompany clear and accessible text, clarifying each part of every process and arming readers with all the essential information they need. Interviews with professional font designers and foundry owners provide an insight into their working processes, while accompanying portfolios demonstrate a wide range of inspirational font styles.

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Über die Autorin bzw. den Autor

Font creator and graphic designer Alec Julien started his own font foundry in 2007, and has since published over 50 font families, which he sells via MyFonts.com and Fonts.com. Alec has published typography articles online on his own blog and on the renowned iLoveTypography. com, touching on a wide range of topics, from practical matters of font creation, to ligatures in graffiti.

Von der hinteren Coverseite

Packed with step-by-step tutorials and interviews with professional font designers, Digital Fonts is a comprehensive and practical guide that explores every aspect of the font creation process, covering everything from sketching initial letterforms to mastering the font creation software packages Fontlab and Fontographer. Significantly, this book is also the first of its kind to address the important issue of how designers can best market and sell their fonts, and includes advice on copywriting and working with foundries, as well as how designers can set up their own foundries. Throughout the book, screen grabs and illustrated diagrams accompany clear and accessible text, clarifying each part of every process and arming readers with all the essential information they need. Interviews with professional font designers and foundry owners provide an insight into their working processes, while accompanying portfolios demonstrate a wide range of inspirational font styles.

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