The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns - Softcover

Barry, Pete

Softcover

ISBN 10: 0500292671 ISBN 13: 9780500292679

Verlag: Thames & Hudson Ltd, 2016

Inhaltsangabe

In creative advertising, no amount of glossy presentation will improve a bad idea. Thats why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaignsin the form of over 450 roughs specially produced by the author, fifty of which are new to this editionalso reinforce the books core lesson: that a great idea will last forever.

Über diesen Titel

Über die Autorin bzw. den Autor

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

Details zur Ausgabe

• Verlag: Thames & Hudson Ltd
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 0500292671
• ISBN 13: 9780500292679
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar