Hegarty on Advertising: Turning Intelligence into Magic - Hardcover

Hegarty, John

Hardcover

ISBN 10: 0500515565 ISBN 13: 9780500515563

Verlag: Thames & Hudson Ltd, 2011

Inhaltsangabe

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.

Über diesen Titel

Über die Autorin bzw. den Autor

John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

Details zur Ausgabe

• Verlag: Thames & Hudson Ltd
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0500515565
• ISBN 13: 9780500515563
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar