Verwandte Artikel zu Hegarty on Advertising: Turning Intelligence into Magic
Inhaltsangabe
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
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Über die Autorin bzw. den Autor
John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
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Hegarty on Advertising: Turning Intelligence into Magic
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Hardback. Zustand: Good. Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology. Bestandsnummer des Verkäufers 00110933806
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Hegarty on Advertising
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Zustand: Very Good. a. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 9232557-6
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Hegarty on Advertising
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Zustand: Very Good. a. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 9232557-6
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Hegarty on Advertising
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Hegarty on Advertising: Turning Intelligence into Magic
Anbieter: World of Books Inc, Montgomery, IL, USA
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Hardback. Zustand: Good. Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology. Bestandsnummer des Verkäufers CIN0500515565G
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Hegarty on Advertising: Turning Intelligence into Magic
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Thames & Hudson Ltd, United Kingdom, London, 2011
ISBN 10: 0500515565
ISBN 13: 9780500515563
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Paperback. Zustand: Very Good. Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR003209637
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Hegarty on Advertising(Chinese Edition)
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Hardcover. Zustand: Good. some scuff marks on the cover. Bestandsnummer des Verkäufers mon0002890581
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Hegarty on Advertising
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0500515565I4N00
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Hegarty on Advertising
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Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_464663848
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Hegarty on Advertising
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hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_464534137
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