Goodvertising: Creative Advertising that Cares - Hardcover

Kolster, Thomas

Hardcover

ISBN 10: 050051626X ISBN 13: 9780500516263

Verlag: Thames & Hudson Ltd, 2012

Inhaltsangabe

Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chapters Transparency,Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,Generosity, Insight, and Full Commitment it both inspires through greatwork and explains the principles involved.Over ninety campaigns in a full array of media channels are featured,and each is accompanied by a detailed commentary on the work. Includinginterviews and insights from leading advertising strategists, the book providesa comprehensive overview for professional advertising creatives, brandstrategists, or anyone who works with a brand that values truth, trust, andresponsibility.

Über diesen Titel

Über die Autorin bzw. den Autor

Thomas Kolster, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .

Details zur Ausgabe

• Verlag: Thames & Hudson Ltd
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 050051626X
• ISBN 13: 9780500516263
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar