Branded Interactions: Creating the Digital Experience - Hardcover

Spies, Marco

Hardcover

ISBN 10: 0500518173 ISBN 13: 9780500518175

Verlag: Thames and Hudson Ltd, 2015

Inhaltsangabe

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Über diesen Titel

Über die Autorin bzw. den Autor

Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.

Von der hinteren Coverseite

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touch points and billboards are everywhere: the interface is now the brand. This practical guide steers you through the process of digital brand design in five key phases: discovering a demographic; defining an action plan; designing an interface; delivering a quality product; and distributing the design to the marketplace. A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.

Details zur Ausgabe

• Verlag: Thames and Hudson Ltd
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0500518173
• ISBN 13: 9780500518175
• Einband: Tapa dura
• Anzahl der Seiten: 360
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar