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Inhaltsangabe
A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it
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Über die Autorin bzw. den Autor
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
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- VerlagThames and Hudson Ltd
- Erscheinungsdatum2016
- ISBN 10 050051898X
- ISBN 13 9780500518984
- EinbandTapa dura
- SpracheEnglisch
- Auflage3
- Anzahl der Seiten320
- Kontakt zum HerstellerNicht verfügbar
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The Advertising Concept Book : Think Now, Design Later
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The Advertising Concept Book
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Hardcover. Zustand: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Farbtonänderung. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Bestandsnummer des Verkäufers 32739001-a488-4a17-b793-6f9755df5ee9
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The Advertising Concept Book : Think Now, Design Later
Verlag:
Thames & Hudson, Limited, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 40845598-20
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ADVERTISING CONCEPT BOOK
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The Advertising Concept Book
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The Advertising Concept Book: Think Now, Design Later
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Zustand: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Bestandsnummer des Verkäufers V9780500518984
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Zustand: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how age. Bestandsnummer des Verkäufers 594719206
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The Advertising Concept Book: Think Now, Design Later
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Zustand: New. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to âpushâ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty yearsâ worth of international, award-winning ad campaigns â" in the form of over 500 âroughsâ specially sketched by the author â" also reinforce the bookâs core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Bestandsnummer des Verkäufers 9780500518984
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Buch. Zustand: Neu. Neuware - This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Bestandsnummer des Verkäufers 9780500518984
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