The Advertising Concept Book: Think Now, Design Later - Hardcover

Barry, Pete

Hardcover

ISBN 10: 050051898X ISBN 13: 9780500518984

Verlag: Thames and Hudson Ltd, 2016

Inhaltsangabe

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

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Über die Autorin bzw. den Autor

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Details zur Ausgabe

• Verlag: Thames and Hudson Ltd
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 050051898X
• ISBN 13: 9780500518984
• Einband: Tapa dura
• Auflage: 3
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar