The Father of Spin: Edward L. Bernays & the Birth of Public Relations - Hardcover

Tye, Larry

Hardcover

ISBN 10: 0517704358 ISBN 13: 9780517704356

Verlag: Crown Pub, 1998

Inhaltsangabe

Book by Tye Larry

Über diesen Titel

Reseña del editor:

Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidental campaigns

Nota de la solapa:

ther of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including: His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it.

How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 1950s.

How he borrowed ide

Über diese Auflage

• Verlag: Crown Pub
• Erscheinungsdatum: 1998
• ISBN 10: 0517704358
• ISBN 13: 9780517704356
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 306