Crafting Strategy: Embodied Metaphors in Practice - Hardcover

Loizos Heracleous, Claus D. Jacobs

Hardcover

ISBN 10: 0521116554 ISBN 13: 9780521116558

Verlag: Cambridge University Press, 2011

Inhaltsangabe

This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.

Über diesen Titel

Über die Autorin bzw. den Autor

Loizos Heracleous is Professor of Strategy and Organization and Head of the Strategy Group at Warwick Business School. He is also an associate fellow of Green Templeton College and the Said Business School at Oxford University. Claus D. Jacobs is Swiss National Science Professor of Strategy at the Institute of Management, University of St Gallen, Switzerland. He is also a visiting fellow of Said Business School at Oxford University and a fellow of the Daimler Benz Foundation.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0521116554
• ISBN 13: 9780521116558
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Cambridge University Press; https://www.cambridge.org/; ; Via Honduras,15; Pomezia; Italia; 71; Italien