Quantitative Models in Marketing Research Paperback - Softcover

Franses, Philip Hans

Softcover

ISBN 10: 0521143659 ISBN 13: 9780521143653

Verlag: Cambridge University Press, 2010

Inhaltsangabe

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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Über die Autorin bzw. den Autor

Philip Hans Franses is Professor of Applied Econometrics affiliated with the Econometric Institute and Professor of Marketing Research affiliated with the Department of Marketing and Organization, both at the Erasmus University Rotterdam. He holds a PhD (1991) from the same university. His research interests cover applied econometrics, time series analysis, empirical finance, marketing research and political science. He has published on these topics in international journals and in various books, including 'Time series models for business and economic forecasting', and as co-author with Dick van Dijk of 'Nonlinear time series models in empirical finance' (both with Cambridge University Press). Richard Paap is Postdoctoral Researcher with the Rotterdam Institute for Business Economic Studies, at the Erasmus University Rotterdam. He obtained his PhD in 1997 from the same university. His research interests cover applied (macro-)econometrics, Bayesian statistics, time series analysis, and marketing research. He has published on these topics in various international journals.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0521143659
• ISBN 13: 9780521143653
• Einband: Tapa blanda
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Frankreich