Strategic Management of Innovation and Design - Softcover

Le Masson, Pascal

Softcover

ISBN 10: 0521182433 ISBN 13: 9780521182430

Verlag: Cambridge University Press, 2010

Inhaltsangabe

There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on the most recent design theories, this book argues that, instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools and engineering schools, as well as managers looking to improve their practice.

Über diesen Titel

Über die Autorin bzw. den Autor

Pascal Le Masson, Benoit Weil and Armand Hatchuel are Professors of Design and Management, Chair of Design Theory and Methods for Innovation at the Centre for Management Science (CGS), MINES ParisTech, Paris.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0521182433
• ISBN 13: 9780521182430
• Einband: Taschenbuch
• Anzahl der Seiten: 488
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland