Corporate Social Strategy Hardback: Stakeholder Engagement and Competitive Advantage - Hardcover

Husted; Allen

Hardcover

ISBN 10: 0521197643 ISBN 13: 9780521197649

Verlag: Cambridge University Press, 2010

Inhaltsangabe

Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.

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Críticas:

'The key point in this important new book is that a corporation's 'social' strategy must be integrated with its business strategy. Husted and Allen break new ground in showing us how this integration needs to proceed. This is a terrific book for managers and theorists.' R. Edward Freeman, Olsson Professor of Business Administration and Co-Director of the Olsson Center for Applied Ethics, University of Virginia

'All companies, now more than ever, are looking for the key to being more competitive and how best to create value. Can stakeholder engagement be useful and, if so, how? This book gives brilliant answers that will help you to reinvent your business strategy from a winner's perspective.' Alberto Andreu Pinillos, Managing Director on Corporate Reputation and Corporate Responsibility, Telefónica, S. A.

'This book gives interesting insights both for academics and practitioners. Instead of addressing the usual questions on CSR and sustainability, this book begins by formulating new ones, taking the inquiry one step further while keeping in mind that scenarios for the future of corporate social strategy and strategy itself are uncertain. ... strengths of this deeply documented work are threefold: (1) a solid anchoring of ... views in CSR, stakeholder and mainstream strategic theory, (2) a variety of empirical evidence and case studies conducted over the years by the authors on which they support their views, and (3) while being profound 'believers' in CSS, they keep an eye on potential weaknesses and threats, difficulties and challenges that this idea will face both today and tomorrow.' Mar Perez, European Management Journal

Biografía del autor:

Bryan W. Husted holds the Erivan K. Haub Chair in Business and Sustainability at the Schulich School of Business, York University, Canada, and is Professor of Management at the EGADE Business School of the Tecnológico de Monterrey in Mexico. For many years, he held the Alumni Association Chair in Business Ethics and Corporate Sustainability at the Instituto de Empresa in Spain. He is currently a national researcher (level II) of the National Research System (SNI) of Mexico.

Über diese Auflage

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2010
• ISBN 10: 0521197643
• ISBN 13: 9780521197649
• Einband: Tapa dura
• Anzahl der Seiten: 364