Consumer Democracy: The Marketing of Politics (Communication, Society and Politics)

5 durchschnittliche Bewertung
( 3 Bewertungen bei Goodreads )
 
9780521545242: Consumer Democracy: The Marketing of Politics (Communication, Society and Politics)

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Book Description:

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good.

About the Author:

Margaret Scammell is currently lecturer in media and communications at the London School of Economics and Political Science (LSE). Prior to her time at the LSE, she worked as a lecturer at the University of Liverpool and as a research fellow at the Joan Shorenstein Center on the Press, Politics and Public Policy at the John F. Kennedy School of Government, Harvard University. She worked as a local, sports, and politics journalist for a number of news organizations before receiving her PhD at the LSE. Her book Designer Politics (1995) became a standard reference for use of marketing and public relations in the United Kingdom. She has published widely on many aspects of political communication, including political campaigning, Americanization of campaigning worldwide, government and news management, consumer activism, and the appropriate role of media in democracies. She is the co-author of On Message: Communicating (1999), The Media, Journalism and Democracy (2000) and the Sage Handbook of Political Communication (2012).

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Neu kaufen Angebot ansehen

Versand: Gratis
Von Vereinigtes Königreich nach USA

Versandziele, Kosten & Dauer

In den Warenkorb

Beste Suchergebnisse bei AbeBooks

1.

Margaret Scammell
Verlag: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (2014)
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Paperback Anzahl: 1
Anbieter
The Book Depository
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2014. Paperback. Buchzustand: New. Language: English . Brand New Book. This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to proper political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition. Buchnummer des Verkäufers AAU9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 20,98
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

2.

Margaret Scammell
Verlag: Cambridge University Press 2014-02-10, Cambridge (2014)
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu paperback Anzahl: > 20
Anbieter
Blackwell's
(Oxford, OX, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung Cambridge University Press 2014-02-10, Cambridge, 2014. paperback. Buchzustand: New. Buchnummer des Verkäufers 9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 21,06
Währung umrechnen

In den Warenkorb

Versand: EUR 3,28
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

3.

Margaret Scammell
Verlag: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (2014)
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Paperback Anzahl: 1
Anbieter
The Book Depository US
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2014. Paperback. Buchzustand: New. Language: English . Brand New Book. This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to proper political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition. Buchnummer des Verkäufers AAU9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 25,06
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

4.

Margaret Scammell
Verlag: Cambridge University Press
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Paperback Anzahl: 1
Anbieter
THE SAINT BOOKSTORE
(Southport, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung Cambridge University Press. Paperback. Buchzustand: new. BRAND NEW, Consumer Democracy: The Marketing of Politics, Margaret Scammell, This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition. Buchnummer des Verkäufers B9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 17,90
Währung umrechnen

In den Warenkorb

Versand: EUR 7,61
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

5.

Scammell, Margaret
Verlag: Cambridge Univ Pr (2014)
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Anzahl: > 20
Anbieter
Paperbackshop-US
(Wood Dale, IL, USA)
Bewertung
[?]

Buchbeschreibung Cambridge Univ Pr, 2014. PAP. Buchzustand: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Buchnummer des Verkäufers VM-9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 22,47
Währung umrechnen

In den Warenkorb

Versand: EUR 3,39
Innerhalb USA
Versandziele, Kosten & Dauer

6.

Scammell, Margaret
Verlag: Cambridge University Press (2014)
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Softcover Anzahl: 1
Bewertung
[?]

Buchbeschreibung Cambridge University Press, 2014. Buchzustand: New. This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Series: Communication, Society and Politics. Num Pages: 234 pages, illustrations. BIC Classification: JPA; JPVL. Category: (U) Tertiary Education (US: College). Dimension: 217 x 141 x 14. Weight in Grams: 288. . 2014. Paperback. . . . . . Buchnummer des Verkäufers V9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 25,97
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Irland nach USA
Versandziele, Kosten & Dauer

7.

Scammell, Margaret
Verlag: Cambridge University Press
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Softcover Anzahl: 1
Anbieter
Kennys Bookstore
(Olney, MD, USA)
Bewertung
[?]

Buchbeschreibung Cambridge University Press. Buchzustand: New. This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Series: Communication, Society and Politics. Num Pages: 234 pages, illustrations. BIC Classification: JPA; JPVL. Category: (U) Tertiary Education (US: College). Dimension: 217 x 141 x 14. Weight in Grams: 288. . 2014. Paperback. . . . . Books ship from the US and Ireland. Buchnummer des Verkäufers V9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 27,27
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

8.

Scammell, Margaret
Verlag: Cambridge Univ Pr (2014)
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Anzahl: > 20
Anbieter
Pbshop
(Wood Dale, IL, USA)
Bewertung
[?]

Buchbeschreibung Cambridge Univ Pr, 2014. PAP. Buchzustand: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Buchnummer des Verkäufers IB-9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 23,88
Währung umrechnen

In den Warenkorb

Versand: EUR 3,39
Innerhalb USA
Versandziele, Kosten & Dauer

9.

Margaret Scammell
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Paperback Anzahl: 1
Anbieter
Ria Christie Collections
(Uxbridge, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung Paperback. Buchzustand: New. Not Signed; This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discour. book. Buchnummer des Verkäufers ria9780521545242_rkm

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 23,08
Währung umrechnen

In den Warenkorb

Versand: EUR 4,24
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

10.

Margaret Scammell
Verlag: Cambridge University Press (2014)
ISBN 10: 0521545242 ISBN 13: 9780521545242
Neu Softcover Anzahl: 1
Anbieter
European-Media-Service Mannheim
(Mannheim, Deutschland)
Bewertung
[?]

Buchbeschreibung Cambridge University Press, 2014. Buchzustand: New. Buchnummer des Verkäufers EH9780521545242

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 24,74
Währung umrechnen

In den Warenkorb

Versand: EUR 2,99
Von Deutschland nach USA
Versandziele, Kosten & Dauer

Es gibt weitere Exemplare dieses Buches

Alle Suchergebnisse ansehen