Managing Services Paperback - Softcover

Nankervis, Alan

Softcover

ISBN 10: 0521606519 ISBN 13: 9780521606516

Verlag: Cambridge University Press, 2005

Inhaltsangabe

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

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Críticas:

'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review

Product Description:

GLOBAL SERVICES HAVE SUPPLANTED AGRICULTURE, MANUFACTURING AND RESOURCES, AS THE PRIMARY SOURCE OF INTERNATIONAL COMPETITIVE ADVANTAGE IN MANY COUNTRIES, PROVIDING WEALTH, EMPLOYMENT, AND ALMOST UNLIMITED FUTURE OPPORTUNITIES FOR GROWTH, WHETHER IN TRADITIONAL OR MORE INNOVATIVE FORMS. THIS BOOK EXPLORES THE STRATEGIC MANAGEMENT OF SERVICES THROUGH AN INTEGRATED SERVICES MANAGEMENT MODEL WHICH LINKS OPERATIONAL, MARKETING, FINANCIAL AND HUMAN RESOURCE MANAGEMENT FUNCTIONS, WITHIN A BROAD AND DIVERSE COLLECTION OF INTERNATIONAL, REGIONAL, AND LOCAL SERVICE CONTEXTS. IT CONTAINS NUMEROUS CASE EXAMPLES, STUDENT PROJECTS AND EXERCISES, WITH A PARTICULAR FOCUS ON THE ASIA PACIFIC AND AUSTRALASIAN REGIONS.

Über diese Auflage

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2005
• ISBN 10: 0521606519
• ISBN 13: 9780521606516
• Einband: Tapa blanda
• Anzahl der Seiten: 378