Designing Effective Web Surveys - Softcover

Mick P. Couper

Softcover

ISBN 10: 0521717949 ISBN 13: 9780521717946

Verlag: Cambridge University Press, 2008

Inhaltsangabe

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.

Über diesen Titel

Über die Autorin bzw. den Autor

Mick Couper holds a Ph.D. in sociology from Rhodes University, an M.A. in applied social research from the University of Michigan, and an M.Soc.Sc. from the University of Cape Town. He has more than twenty years of experience in the design, implementation, and analysis of survey research on a variety of topics and using many different methods. He has consulted for numerous organizations, both private and public, on all aspects of survey design and data collection. His current research focuses on survey nonresponse, self-administered surveys, and the application of technology to the survey data collection process (including CATI, CAPI, audio-CASI, IVR, and Web surveys). He is co-author of Nonresponse in Household Interview Surveys, chief editor of Computer Assisted Survey Information Collection, co-editor of Methods for Testing and Evaluating Survey Questionnaires, and co-author of Survey Methodology. He has published extensively in a variety of journals. He is a leading international expert on the design and implementation of Internet surveys and regularly teaches short courses, consults, and presents findings of research on Web survey design.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0521717949
• ISBN 13: 9780521717946
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Cambridge University Press; https://www.cambridge.org/; ; Via Honduras,15; Pomezia; Italia; 71; Italien