Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
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S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.
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Soft cover. Zustand: Very Good. Very Good/Good. Downgraded due to minor notation and highlighting. A very nice copy. Bestandsnummer des Verkäufers ZZ050122A 355
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Soft cover. Zustand: Good. GOOD softcover, 5 pages have some highlighting, rest of text clean; tight uncreased spine, clean exterior. Book. Bestandsnummer des Verkäufers 152708
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Paperback. Zustand: new. Paperback. When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780521746366
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Paperback. Zustand: Brand New. 1st edition. 288 pages. 8.75x5.75x0.75 inches. In Stock. This item is printed on demand. Bestandsnummer des Verkäufers __0521746361
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Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Zustand: New. Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Num Pages: 292 pages, 22 b/w illus. BIC Classification: 1DFG; 3JJG; HBJD; HBLW; KCZ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 226 x 154 x 18. Weight in Grams: 404. . 2011. Illustrated. paperback. . . . . Bestandsnummer des Verkäufers V9780521746366
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Anbieter: Books Puddle, New York, NY, USA
Zustand: New. pp. 292. Bestandsnummer des Verkäufers 262117917
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Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: New. Print on Demand pp. 292 22 Illus. Bestandsnummer des Verkäufers 5762754
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