Creativity in Product Innovation - Hardcover

Goldenberg, Jacob; Mazursky, David

Hardcover

ISBN 10: 0521800897 ISBN 13: 9780521800891

Verlag: Cambridge University Press, 2002

Inhaltsangabe

Creativity in Product Innovation describes a remarkable technique for improving creativity in product design.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr Jacob Goldenberg, senior lecturer at the Hebrew University of Jerusalem School of Business Administration, is a leading expert on creative thinking and product development. He has taught courses and workshops in inventive thinking for hi-tech companies and marketing organizations in both Israel and the United States, and has worked with companies such as Scitex, Intel, Motorola, Coca-Cola, Mastercard, Ogilvy & Mather and Rapp & Collins. He received a joint Ph.D. degree on this topic from the School of Business Administration and the Racach Institute of Physics at the Hebrew University of Jerusalem, Summa Cum Laude. His bachelor's degree was in aeronautical engineering and his master's degree in mechanical engineering. Jacob published papers in leading journals, including Science, the Journal of Marketing Research, Marketing Science, Management Science, and others.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0521800897
• ISBN 13: 9780521800891
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland