In this primer the authors provide an unintimidating introduction to the main techniques of choice analysis.
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David A. Hensher is Director of the Institute of Transport Studies and Professor of Management in the Faculty of Economics and Business at the University of Sydney.
John M. Rose is a Lecturer at the Institute of Transport Studies at the University of Sydney.
William H. Greene is Professor of Economics and Entertainment and Media Faculty Fellow in the Department of Economics at the Stern School of Business, New York University.
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