This 2006 book proposes a new framework for studying voter decision making.
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Richard Lau is Professor of Political Science and Director of the Walt Whitman Center for the Study of Democracy in the Political Science Department at Rutgers University. His research has been supported by the National Institute of Health, the National Science Foundation, the Ford Foundation, and the Carnegie Corporation. He has published in all of the major journals in political science and social psychology, and recently wrote (with Gerald Pomper) Negative Campaigning: An Analysis of U.S. Senate Elections (2004).
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Zustand: New. This 2006 book proposes a new framework for studying voter decision making. Series Editor(s): Kuklinski, James H.; Chong, Dennis. Series: Cambridge Studies in Public Opinion and Political Psychology. Num Pages: 366 pages, 16 tables. BIC Classification: JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 159 x 27. Weight in Grams: 614. . 2006. Illustrated. hardcover. . . . . Bestandsnummer des Verkäufers V9780521848596
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Hardback. Zustand: New. This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences. Bestandsnummer des Verkäufers LU-9780521848596
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Zustand: New. pp. 366. Bestandsnummer des Verkäufers 26400582
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Hardcover. Zustand: new. Hardcover. This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences. This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9780521848596
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Zustand: New. This 2006 book proposes a new framework for studying voter decision making. Series Editor(s): Kuklinski, James H.; Chong, Dennis. Series: Cambridge Studies in Public Opinion and Political Psychology. Num Pages: 366 pages, 16 tables. BIC Classification: JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 159 x 27. Weight in Grams: 614. . 2006. Illustrated. hardcover. . . . . Books ship from the US and Ireland. Bestandsnummer des Verkäufers V9780521848596
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Zustand: New. PRINT ON DEMAND pp. 366. Bestandsnummer des Verkäufers 18400588
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