Broadcast/Cable Programming: Strategies and Practices - Hardcover

Eastman, Susan Tyler; Ferguson, Douglas A.

Hardcover

ISBN 10: 0534166628 ISBN 13: 9780534166625

Verlag: Wadsworth Publishing Co Inc, 1992

Inhaltsangabe

Book by Eastman Susan Tyler

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Reseña del editor

This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.

Details zur Ausgabe

• Verlag: Wadsworth Publishing Co Inc
• Erscheinungsdatum: 1992
• Sprache: Englisch
• ISBN 10: 0534166628
• ISBN 13: 9780534166625
• Einband: Tapa dura
• Anzahl der Seiten: 640
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar