Blends informality, humor, and solid scholarship in telling how to design, execute, interpret, and report simple experiments in psychology. Walks through the experimentation process step by step, emphasizing decision-making aspects of research and the logic behind research procedures. Includes chap
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Written in a friendly, informal style, Martin's text provides enough information so that a student with no experimental background will be able to design, execute, interpret and report simple psychological experiments. Martin discusses many of the ethical questions that confront new experimenters in two complete chapters devoted to ethical issues (Chapters 4 and 5).
Written in a friendly, informal style, Martin's book provides enough information so that a reader with no experimental background will be able to design, execute, interpret and report simple psychological experiments. Martin discusses many of the ethical questions that confront new experimenters in two complete chapters devoted to ethical issues.
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