This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small audiences; and writing for the mass media and special audiences.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small audiences; and writing for the mass media and special audiences.
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.7. Bestandsnummer des Verkäufers G0534255000I3N00
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Paperback. Zustand: UsedVeryGood. Paperback; 4th edition; light fading, light shelf wear to exterior; in very good condition with clean text, firm binding. Bestandsnummer des Verkäufers 100137
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