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This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small audiences; and writing for the mass media and special audiences.
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Public Relations Writing: Form and Style, 4th Edition
Verlag:
Wadsworth Publishing Company, 1995
ISBN 10: 0534255000
ISBN 13: 9780534255008
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Paperback. Zustand: UsedVeryGood. Paperback; 4th edition; light fading, light shelf wear to exterior; in very good condition with clean text, firm binding. Bestandsnummer des Verkäufers 100137
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