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Communctns Law Lib Rest Mod

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9780534512644: Communctns Law Lib Rest Mod

Inhaltsangabe

Takes a narrative, ''nuts-and-bolts'' approach to mass communication, with substantial material applicable to public relations, advertising, broadcasting, and journalism. The book addresses market changes by streamlining some of the traditional news-oriented material and introducing other topics of broad concern to communications professionals (i.e., advertising, PR, video production, announcing, magazine editing, etc.). Its approach and pedagogical features make the material easily accessible.

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