Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production) - Hardcover

Eastman, Susan Tyler; Ferguson, Douglas A.

 
9780534512958: Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production)
Hardcover
ISBN 10: 053451295X ISBN 13: 9780534512958
Verlag: Wadsworth Publishing Co Inc, 2001

Inhaltsangabe

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter covering online video and audio programming, the consolidation of other topics, and chapter-closing forecasts of anticipated developments in industry trends and audience behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Reseña del editor

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Reseña del editor

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material

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Verlag
Wadsworth Publishing Co Inc
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
053451295X
ISBN 13 
9780534512958
Einband
Tapa dura
Auflage
6
Anzahl der Seiten
466
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar