Public Relations Cases (Mass Communication Series) - Softcover

Hendrix, Jerry A.

Softcover

ISBN 10: 053452236X ISBN 13: 9780534522360

Verlag: Wadsworth Publishing Co Inc, 1997

Inhaltsangabe

Book by Hendrix Jerry A

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Part One of this text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.

Über diese Auflage

• Verlag: Wadsworth Publishing Co Inc
• Erscheinungsdatum: 1997
• ISBN 10: 053452236X
• ISBN 13: 9780534522360
• Einband: Tapa blanda
• Anzahl der Seiten: 496