Inhaltsangabe
Examines writing for public relations. Topics covered in this volume include: ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer; writing for clarity and interest; and grammar, spelling and punctuation.
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Reseña del editor
This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.
Reseña del editor
Examines writing for public relations. Topics covered in this volume include: ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer; writing for clarity and interest; and grammar, spelling and punctuation.
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