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Inhaltsangabe
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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Reseña del editor
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition--now streamlined to increase accessibility--traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples.
Reseña del editor
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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Mass Communication Theory: Foundations, Ferment, and Future
Verlag:
Wadsworth Thomson Learning, 2000
ISBN 10: 0534560881
ISBN 13: 9780534560881
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Soft cover
Anbieter: Budget Books, Pasadena, CA, USA
Verkäuferbewertung 5 von 5 Sternen
Soft cover. Zustand: Fine. 2nd Edition. Ships from California. Pages are clean and unmarked. Binding is tight. Cover shows very slight edge wear. Bestandsnummer des Verkäufers 5809
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Mass Communication Theory: Foundations, Ferment, and Future
Anbieter: HPB-Red, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_390151823
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