Mass Communication Theory: Foundations, Ferment and Future - Softcover

Baran, Stanley J.; Davis, Dennis K.

Softcover

ISBN 10: 0534560881 ISBN 13: 9780534560881

Verlag: Wadsworth Publishing Co Inc, 1999

Inhaltsangabe

Book by Baran Stanley J Davis Dennis K

Über diesen Titel

Reseña del editor

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition--now streamlined to increase accessibility--traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples.

Reseña del editor

An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation

Details zur Ausgabe

• Verlag: Wadsworth Publishing Co Inc
• Erscheinungsdatum: 1999
• ISBN 10: 0534560881
• ISBN 13: 9780534560881
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 400