This is P.R.: The Realities of Public Relations - Softcover

Newsom, Doug; VanSlyke Turk, Judy; Kruckeberg, Dean

Softcover

ISBN 10: 0534562639 ISBN 13: 9780534562632

Verlag: Wadsworth Publishing Co Inc, 2003

Inhaltsangabe

Book by Newsom Doug Turk Judy Kruckeberg Dean

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Críticas:

"Overall, I like the approach of the text. I think it is solid and very contemporary. ..The emphasis on public relations is particularly laudable."

Reseña del editor:

This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.

Über diese Auflage

• Verlag: Wadsworth Publishing Co Inc
• Erscheinungsdatum: 2003
• ISBN 10: 0534562639
• ISBN 13: 9780534562632
• Einband: Tapa blanda
• Anzahl der Seiten: 476