Copywriting For The Electronic Media With Infotrac: A Practical Guide - Softcover

Meeske, Milan D.

 
9780534629144: Copywriting For The Electronic Media With Infotrac: A Practical Guide
Softcover
ISBN 10: 0534629148 ISBN 13: 9780534629144
Verlag: Wadsworth Publishing Co Inc, 2005

Inhaltsangabe

Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.

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Verlag
Wadsworth Publishing Co Inc
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0534629148
ISBN 13 
9780534629144
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
312
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780495411178: Copywriting for the Electronic Media: A Practical Guide

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Softcover