Marketing - Hardcover

Pride, William M; Ferrell, O C

Hardcover

ISBN 10: 0538475404 ISBN 13: 9780538475402

Verlag: South-Western, 2011

Inhaltsangabe

Book by Pride William M Ferrell

Über diesen Titel

Reseña del editor

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 2011
• ISBN 10: 0538475404
• ISBN 13: 9780538475402
• Einband: Tapa dura
• Anzahl der Seiten: 653