Strategic Management: Competitiveness & Globalization, Concepts - Softcover

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

 
9780538753098: Strategic Management: Competitiveness & Globalization, Concepts
Softcover
ISBN 10: 0538753099 ISBN 13: 9780538753098
Verlag: South Western Educational Publishing, 2010

Inhaltsangabe

Examine strategic management concepts with the market-leading book that has set the standard for providing an intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, 9E is the only book that integrates the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management concepts to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using examples from more than 600 leading companies to prepare the reader for the broad range of critical issues confronting mangers today.

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Verlag
South Western Educational Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0538753099
ISBN 13 
9780538753098
Einband
Taschenbuch
Anzahl der Seiten
402
Kontakt zum Hersteller
Cengage Learning
https://www.cengageasia.com/

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Verantwortliche Person
Nicht verfügbar