Introduction to Retailing, International Edition - Softcover

Dunne, Patrick; Carver, James; Lusch, Robert

Softcover

ISBN 10: 0538755075 ISBN 13: 9780538755078

Verlag: Cengage Learning EMEA, 2010

Inhaltsangabe

Full-color, completely current, and packed with practical applications, the Seventh Edition of INTRODUCTIN TO RETAILING, International Edition puts students on the inside track to success in the fast-moving retail industry. INTRODUCTIN TO RETAILING, 7e, International Edition is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Lusch, Dunne, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. INTRODUCTIN TO RETAILING, 7e, International Edition emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.

Details zur Ausgabe

• Verlag: Cengage Learning EMEA
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0538755075
• ISBN 13: 9780538755078
• Einband: Taschenbuch
• Anzahl der Seiten: 576
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar