Small Business Management: An Entrepreneurial Emphasis - Hardcover

Broom, Halsey N.; Longenecker, Justin G.; Moore, Carlos W.; Petty, J.

Hardcover

ISBN 10: 0538890150 ISBN 13: 9780538890151

Verlag: South-Western, 1999

Inhaltsangabe

Book by Longenecker Justin G Justin G Longenecker Moore Ca

Über diesen Titel

Reseña del editor

For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its balanced presentation of current theories and practice related to starting and managing small business firms.

Reseña del editor

SMALL BUSINESS MANAGEMENT has helped guide generations of students into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used text in its field. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures. Adopters praise the text edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0538890150
• ISBN 13: 9780538890151
• Einband: Tapa dura
• Anzahl der Seiten: 768
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar