Multinational Management: A Strategic Approach - Hardcover

Cullen, John

 
9780538890342: Multinational Management: A Strategic Approach
Hardcover
ISBN 10: 0538890347 ISBN 13: 9780538890342
Verlag: South-Western, 1998

Inhaltsangabe

This work presents a strategic approach to international management on the market today. Cullen uses that perspective as a unifying theme throughout the text to explore the global economy and the impact of managerial decisions. Comparative management issues are examined to illustrate the strengths and weaknesses of competitors and how best to adapt organizational practices. A chapter is dedicated to the opportunities and downfalls for small businesses to become multinational companies. The text provides comprehensive coverage of the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultrual communication, international human resource management, and ethics.

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Verlag
South-Western
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0538890347
ISBN 13 
9780538890342
Einband
Gebundene Ausgabe
Anzahl der Seiten
656
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar