The Power of Why: Breaking Out in a Competitive Marketplace - Hardcover

C. Richard Weylman, Weylman

Hardcover

ISBN 10: 0544026888 ISBN 13: 9780544026889

Verlag: HMH Books, 2013

Inhaltsangabe

Book by Weylman C Richard

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Reseña del editor:

Win and keep customers by speaking to what they want to buy instead of what you want to sell.

The Power of Why shows readers how to elevate their business performance in today’s marketplace. As Weylman explains, customers don’t care if a business is different or that its products are unusual. Trumpeting achievements like “We were voted #1 again” or “Rated best service three years running” doesn’t engage buyers emotionally. It’s seller-centric thinking in a buyer-centric world.

When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional, and unqualified. This is not just a slogan; it’s the company’s DNA, consistently delivered through all parts of the organization. Think Tax Masters, whose promise—“We solve your tax problems”—couldn’t be more buyer-centric. And they deliver.

With the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

Biografía del autor:

C. Richard Weylman, Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. His writings have been featured in Investment Advisor, Fundfire, NALU, GAMA News Journal, and on WSJ.com and Forbes.com.

Über diese Auflage

• Verlag: HMH Books
• Erscheinungsdatum: 2013
• ISBN 10: 0544026888
• ISBN 13: 9780544026889
• Einband: Tapa dura
• Anzahl der Seiten: 176