Revenue Management: Hard-Core Tactics for Market Domination - Hardcover

Cross, Robert G.

Hardcover

ISBN 10: 0553067346 ISBN 13: 9780553067347

Verlag: Broadway Books, 1997

Inhaltsangabe

Book by Cross Robert G

Über diesen Titel

Reseña del editor:

A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities

Nota de la solapa:

wth? That's what companies do when they're healthy, when they're focused on the revenue side of the ledger instead of the cost side. But in the
recent frenzy of downsizing and reengineering, much of corporate America lost sight of the need for real growth, and revenue generation stagnated or declined.  Now, in this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line.

Revenue Management--also known as RM--enhances a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines and hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace.  In describing how a one-chair barbershop, a regional opera compan

Über diese Auflage

• Verlag: Broadway Books
• Erscheinungsdatum: 1997
• ISBN 10: 0553067346
• ISBN 13: 9780553067347
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 276