Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences - Softcover

Davidson, Drew; Al., Et

Softcover

ISBN 10: 0557285658 ISBN 13: 9780557285655

Verlag: Lulu Press, Inc., 2010

Inhaltsangabe

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

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Reseña del editor

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http://www.lulu.com/content/8179270

Details zur Ausgabe

• Verlag: Lulu Press, Inc.
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0557285658
• ISBN 13: 9780557285655
• Einband: Tapa blanda
• Anzahl der Seiten: 294
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; Frankreich