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Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences - Softcover

Davidson, Drew; Al., Et

 
9780557285655: Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
Softcover
ISBN 10: 0557285658 ISBN 13: 9780557285655
Verlag: Lulu Press, Inc., 2010

Inhaltsangabe

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

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Verlag
Lulu Press, Inc.
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0557285658
ISBN 13 
9780557285655
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
294
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland