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"Sprint offers a transformative formula for testing ideas that works whther you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes." (Eric Ries, author of The Lean Startup)
"Read this book and do what it says if you want to build better products faster." (Ev Williams, founder of Medium, Twitter and Blogger)
"Sprint offers powerful methods for hatching ideas, solving problems, testing solutions – and finding the habits that make all the right behaviours fall in to place." (Charles Duhigg, author of The Power of Habit)
"Every business leader I know worries about the same thing: are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A Sprint is a cure for what ails companies in an ever faster world." (Beth Comstock, Vice Chair of GE)
"Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and user experience design challenges. Try the book and try a sprint.
" (Tim Brown, CEO of IDEO and author of Change by Design)
Reseña del editor:
"Read this book and do what it says if you want to build better products faster." (Ev Williams, founder of Medium, Twitter and Blogger)
"Sprint offers powerful methods for hatching ideas, solving problems, testing solutions – and finding the habits that make all the right behaviours fall in to place." (Charles Duhigg, author of The Power of Habit)
"Every business leader I know worries about the same thing: are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A Sprint is a cure for what ails companies in an ever faster world." (Beth Comstock, Vice Chair of GE)
"Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and user experience design challenges. Try the book and try a sprint.
" (Tim Brown, CEO of IDEO and author of Change by Design)
Entrepreneurs and leaders face big questions every day. How should you be focusing your efforts? What will your idea look like in real life? How do you start? How many meetings and discussions does it take before you can be sure you've got the right solution? Now there's a sure-fire way to answer these important questions: the sprint.
Created by three partners at Google Ventures, the sprint is a unique five-day process aimed at helping businesses to answer crucial questions and deliver the best results in the least time, allowing the business to move on to the next level. It's a 'greatest hits' of business strategy, innovation, behaviour science and design thinking - packaged into a battle-tested process that any team can use. Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Chrome to Google X. With John Zeratsky and Braden Kowitz at Google Ventures, the team has run more than one hundred sprints with startups across all kinds of business, including mobile, e-commerce, healthcare and finance.
Sprint is about arming your business with a process to get problems solved by short-circuiting the endless debate cycle, avoiding groupthink and utilising the people, knowledge and tools that every team already has. It's for companies or groups of any size, from small startups to Fortune 100s, from teachers to non-profits - anyone who has a big opportunity, problem, or idea, and who needs to get started.
Created by three partners at Google Ventures, the sprint is a unique five-day process aimed at helping businesses to answer crucial questions and deliver the best results in the least time, allowing the business to move on to the next level. It's a 'greatest hits' of business strategy, innovation, behaviour science and design thinking - packaged into a battle-tested process that any team can use. Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Chrome to Google X. With John Zeratsky and Braden Kowitz at Google Ventures, the team has run more than one hundred sprints with startups across all kinds of business, including mobile, e-commerce, healthcare and finance.
Sprint is about arming your business with a process to get problems solved by short-circuiting the endless debate cycle, avoiding groupthink and utilising the people, knowledge and tools that every team already has. It's for companies or groups of any size, from small startups to Fortune 100s, from teachers to non-profits - anyone who has a big opportunity, problem, or idea, and who needs to get started.
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- VerlagBantam Press
- ISBN 10 0593077229
- ISBN 13 9780593077221
- EinbandTapa dura
- Anzahl der Seiten288
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