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Get Different: Marketing That Can't Be Ignored! (Entrepreneurship Simplified) - Hardcover

Buch 5 von 6: Entrepreneurship Simplified

Michalowicz, Mike

 
9780593330630: Get Different: Marketing That Can't Be Ignored! (Entrepreneurship Simplified)
Hardcover
ISBN 10: 0593330633 ISBN 13: 9780593330630
Verlag: Portfolio, 2021

Inhaltsangabe

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

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Über die Autorin bzw. den Autor

Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of Profit First, The Pumpkin Plan, Clockwork, The Toilet Paper Entrepreneur, and Fix This Next. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more.

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Verlag
Portfolio
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
0593330633
ISBN 13 
9780593330630
Einband
Gebundene Ausgabe
Anzahl der Seiten
304
Kontakt zum Hersteller
Portfolio
https://www.wetones.co.uk/

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