“An eye-opening guide to making teams more than the sum of their individual parts. Essential reading for creators, builders, and leaders.” —Daniel H. Pink, #1 New York Times bestselling author of Drive and The Power of Regret
The definitive guide to the surprising science of group dynamics, and the ultimate resource for building high-performing teams, communities, and organizations
Why are groups so hard? From boring work meetings to dysfunctional families to warring nations, group dynamics shape every aspect of our lives. How can we avoid the common pitfalls of living and working together and get the most from our groups? The solution isn’t to change individuals—it’s to understand the world from a collective perspective.
In The Collective Edge, Colin Fisher, one of the world’s foremost experts on group dynamics, distills decades of research into practical strategies to help groups function at their highest levels. Through case studies from billion-dollar companies, boutique design firms, great basketball teams, and Star Trek villains, Fisher reveals how to compete without dysfunctional conflict within groups, why conformity pressure can sometimes be positive, and why effective group leadership often comes down to structure and organization instead of motivational speeches.
The secret to getting the most from your groups is knowing how to work with the invisible forces of group dynamics instead of being mindlessly pushed around by them. Whether you’re a leader, team member, or simply interested in better understanding how groups work, The Collective Edge provides essential wisdom that will help your groups unlock their true potential.
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Since his days as a professional jazz trumpet player, Dr. Colin M. Fisher has been fascinated by group dynamics. As Associate Professor of Organizations and Innovation at University College London's School of Management, Colin’s research has uncovered the hidden processes of helping groups and teams in situations requiring creativity, improvisation, and complex decision-making. He has written about group dynamics for both popular science and management audiences, and his work has been profiled in prominent media outlets such as BBC, Forbes, NPR, and The Times. Originally from Redmond, Washington, he now lives in North London with his wife and two children.
Chapter 1
The Myth of the Lone Genius
The Allure of Individualism in a Group-Based World
Geneticist James Watson received perhaps the highest honor a scientist can get in today's society: In the BBC biopic about his life, The Race for the Double Helix, he was portrayed by Jeff Goldblum (you know, the actor who played the scientist in Jurassic Park and The Fly). Oh, and Watson also won the Nobel Prize.
The Race for the Double Helix (known as Life Story in the UK) dramatizes the duel between two teams to discover the structure of DNA. On one side was the dynamic duo of Watson, the brash American Batman, and his reserved British Robin, biophysicist Francis Crick. On the other side were boring, methodical, British stick-in-the-mud scientists Maurice Wilkins and Rosalind Franklin.
According to Watson's memoir, on which the film is based, Wilkins and Franklin were sitting on the data needed to crack the case. But they lacked the imagination to see it. The critical data were contained in Franklin's new X-ray image of DNA, known as "Photograph 51." Watson tells us that he secretly gained access to Photograph 51 and the accompanying data files over the objections of Franklin, Wilkins's surly subordinate. "Clearly Rosy had to go or be put in her place," Watson wrote, disregarding that no one called her "Rosy," and she wasn't Wilkins's subordinate. "There was no denying she had a good brain. If only she could keep her emotions under control." Watson told the world he had his eureka moment after one look at the ill-gotten image, seeing what Franklin and Wilkins could not-the "secret to life."
There's only one problem with all this: It isn't true. (Okay, there are other problems, like the toxic sexism.) There was no race between the two teams-Franklin shared the data willingly, viewing it as a collaboration between her team and Watson and Crick's. Watson and Crick biographers Matthew Cobb and Nathaniel Comfort recently found new evidence clarifying Franklin's role in the Nobel-winning discovery. As they told Science News:
We found a program of a Royal Society exhibition. . . . [that includes] a brief summary of the structure of DNA signed by everybody, presented by Franklin. It was like a school science fair. She's standing there in front of a model explaining it to everybody, and all their names are on it [Franklin, Wilkins, Watson, and Crick]. So, this isn't a race that's been won by Watson and Crick. I mean, they did get there first, don't get us wrong. But it wasn't seen that way at the time. They could not have done it without the data from Franklin and Wilkins. And everybody-at least at this stage in 1953-is accepting that and seems okay with it. We're moving away from the Hollywood thriller that Watson wrote, where [Watson] sneaked some data. That version is really exciting. It's just not true. [We're moving] to something that's much more collaborative.
That's right, the discovery of the secret to life wasn't Watson's heroic genius, as implied in the book. Nor was it the duo of Watson and Crick from the movie. This discovery required a collective.
Why did we need a group to crack the structure of DNA? Like a lot of science, you need deep expertise to even understand what questions to ask and how to answer them. Neither Watson nor Crick could have produced Photograph 51 or collected the data about what it depicted. Franklin and Wilkins, however, were world leaders in X-ray crystallography and its application to DNA.
But Franklin and Wilkins were missing two things Watson and Crick brought-Crick's expertise in wet, living structures and Watson's talent for creating theoretical models without data. DNA looks quite different when wet, which is when it is in its active, double-helix form. Wilkins, who had the idea to use X-ray crystallography on DNA and hired Franklin, knew that Franklin's expertise was in interpreting the dry form. And Franklin herself didn't think much of theoretical modeling, preferring to wait for data. The DNA structure problem was too complicated for any one person to deal with. You couldn't just add up their expertise; you needed to multiply contributions from all four people.
Why, then, don't quizmasters credit the whole super-team of Franklin, Wilkins, Watson, and Crick? Partially because Watson was a bit of an attention-hogging asshole. Even Crick and Wilkins (who shared the 1962 Nobel with Watson) protested Watson's based-on-a-true-story book, leading Harvard University Press to cut ties with him. In his later life, Watson made a hobby of advancing racist, sexist, and anti-Semitic theories. As late as 2018, he continued to insist on genetic race- and sex-based differences in intelligence, with no evidence. The scientific community ostracized him; biologist Edward O. Wilson called him "the most unpleasant human being I had ever met." Even the lab he directed stripped him of his titles because he wouldn't stop spewing hatred.
Of course, it wasn't just Watson's fault that Franklin didn't get the credit she deserved. Because they shared Watson's sexism, many people were unwilling to recognize her contribution to the discovery. Rosalind Franklin died of ovarian cancer in 1958, before Watson's book and the Nobel Prize committee overlooked her; she didn't get a chance to tell her own version of the story. It has long been public knowledge that Watson's account glorified himself and demeaned Franklin's contribution in overtly sexist ways. Yet in 2012, the US Library of Congress named The Double Helix one of eighty-eight "Books That Shaped America." Among science enthusiasts, Watson and Crick are household names; Wilkins, Franklin, and others involved in the discovery still don't get their due.
We’re suckers for stories of individual greatness-”Great Man” theories of genius and innovation. History books attribute almost every human accomplishment to an individual (usually a man) like Watson. But like The Double Helix, these stories only scratch the surface. If we dig, we usually find a group doing the actual work. The lone genius is more myth than reality. Groups make the world go round.
In one of my favorite studies, titled "The Increasing Dominance of Teams in Production of Knowledge," Northwestern University researchers Stefan Wuchty, Benjamin F. Jones, and Brian Uzzi investigated whether groups produce more knowledge than individuals. They looked at all the discoveries from 1955 to 2000 that they could get their hands on-19.8 million research articles and 2.1 million patents. The share of team (relative to individual) discoveries grew in every STEM (science, technology, engineering, and mathematics) field. And the teams themselves also grew. "In the sciences," the authors wrote, "team size has grown steadily each year and nearly doubled from 1.9 to 3.5 authors per paper over 45 years." Team discoveries were far more likely to be influential breakthroughs that future scientists, inventors, and entrepreneurs built upon. "For example, a team-authored paper in science and engineering is currently 6.3 times more likely than a solo-authored paper to receive at least 1,000 citations," they added. That's the academic equivalent of a blockbuster; most papers receive fewer than ten.
It wasn't always like this. In the 1950s, solo scientists and inventors were more likely to fail but also more likely to make breakthrough discoveries. But the odds that working alone is a winning strategy have gotten worse as the years have passed.
We can only speculate why teams appear to have gotten better-or individuals have gotten worse-at discovery and invention. Many scientists believe that the world is simply more complicated than it used to be. The discoveries you can make alone by getting into the bathtub or sitting under an apple tree are long since made. It takes a lifetime just to master one tiny, specialized slice of...
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