Most people do not realize that: After procreation, planning is the most important human activity. It is an innate requirement for human existence. It is practiced continuously automatically or deliberately, successfully or unsuccessfully by individuals, governments, businesses, and the military services. This holistic and realistic view of planning, initially propounded by Dr. Branch, evolved from his diverse experiences and research. He has reported and discussed in various publications the different aspects and applications of planning involved in his work.We are a species endangered not only by nature but also by our own behavior. Our prospects as individuals and societies depend in large part on how well we plan. Major accomplishments in planning are necessary if America is to prosper and survive as the kind of society we cherish today. These include specific achievements in information and communication, governance, education, human deportment, our treatment of the natural environment as it affects us. Advances in science will continue to profoundly influence the thoughts and actions of humankind.
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