Code to Commerce: High Technology Marketing for Maximum Brand Performance - Softcover

Vesely, Wm. Edward

 
9780595246908: Code to Commerce: High Technology Marketing for Maximum Brand Performance
Softcover
ISBN 10: 0595246907 ISBN 13: 9780595246908
Verlag: iUniverse, 2002

Inhaltsangabe

Code to Commerce is a high technology marketing sourcebook that canbe used from war room to boardroom. It is written for senior businessand marketing professionals who want to achieve breakthrough resultsand understand that they must first develop a strategic plan to achievemarket dominance.Code to Commerce provides a rare look at marketing best practices thatadd lasting value to brands and the stakeholders that rely on them. Itprovides refreshing and insightful experience for high technologybusiness professionals who are under constant fire to produce, motivatesreaders and challenges their current assumptions, and explains specificstrategies and techniques regarding the commercialization process thatcompanies must navigate in order to succeed.Scores of marketing books convey generalities and interesting stories thatmake good cocktail party material, but provide little value to seriousbusiness professionals who are under pressure to perform. Code toCommerce is the first practical resource that fills this void and addresseshow high technology business and marketing professionals can achievecommercial success.

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Verlag
iUniverse
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0595246907
ISBN 13 
9780595246908
Einband
Taschenbuch
Anzahl der Seiten
136
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland