Market Research Handbook: Measurement, Approach and Practice - Softcover

Xu, Jie

Softcover

ISBN 10: 0595364012 ISBN 13: 9780595364015

Verlag: iUniverse, 2005

Inhaltsangabe

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement.The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies.The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Details zur Ausgabe

• Verlag: iUniverse
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0595364012
• ISBN 13: 9780595364015
• Einband: Taschenbuch
• Anzahl der Seiten: 204
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland