Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google Adwords - Hardcover

Stokes, Richard

Hardcover

ISBN 10: 0595493076 ISBN 13: 9780595493074

Verlag: iUniverse, 2008

Inhaltsangabe

Book by Stokes Richard

Über diesen Titel

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Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

• Increase search traffic while simultaneously lowering costs
• Conduct keyword research
• Determine the best starting bid prices for new keywords
• Manage bids without expensive bid management software
• Launch a new campaign
• Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com

Über diese Auflage

• Verlag: iUniverse
• Erscheinungsdatum: 2008
• ISBN 10: 0595493076
• ISBN 13: 9780595493074
• Einband: Tapa dura
• Anzahl der Seiten: 112