Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning - Hardcover

Nissim, Bill

Hardcover

ISBN 10: 0595513557 ISBN 13: 9780595513550

Verlag: iUniverse, 2008

Inhaltsangabe

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

Details zur Ausgabe

• Verlag: iUniverse
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0595513557
• ISBN 13: 9780595513550
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 132
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland